Monday, December 22, 2014

Generate Money With A Discount Card Fundraiser

By Stacey Burt


Organizations, both big and small, are all struggling in the tough economic climate. Although many people would like to contribute, they have too many financial demands already. This means that the small amount of money available is spread very thin. In order to continue most groups have to become a little more creative in how they generate funds.

Fund raising can take place in many different ways. There is such a huge range of options from bake sales and car washes to a discount card fundraiser. Most groups use a combination approach rather than rely on one big event to generate the necessary money. However, it is very important to use time wisely as many people just do not have enough time to help and can quick get burned out.

The reason that the cards have proved so popular for many years is that they save people money. For a set amount paid up front they can go on to enjoy far more in savings. In fact, with most programs the saving can amount to several hundred dollars. Shoppers can use their discounts at many stores and really get some great deals.

In order to sell more cards the organization must really understand the value of marketing. They should spend time educating their members on how to sell the benefits of the cards properly. Many charities have seen a massive boost in revenue simply by investing time in training their member on good selling techniques.

Planning is the key to success. The first step is to nominate a person to be in charge. This should be someone who has enough time to devote to the project and also the necessary knowledge and skills to make it all work. They should understand that there will be a lot of time and hard work invested and they need to make a real commitment.

One of the most important things for any group or charity to understand is marketing. The more they learn about effective marketing the more money they will earn. In addition, they can also build up a client base and canvas repeat customers year after year.

Motivation is another huge factor in the success of any fund raising effort. Meetings are a great way to get everyone on board and explain the need to generate money for the group. Often a specific goal is a great way to show the members exactly what they are working towards. Visual charts that show week by week progress can also be very helpful as the young members are excited to see how much they have achieved.

Good preparation is the key to a successful fund raising event. The organizers should hold meeting to ensure that all their members are knowledgeable about the cards they are selling. The public is much more likely to buy something when they can see tangible benefits to themselves. They also feel more comfortable working with someone who is clearly well informed and helpful. With this in mind it is essential that children and teenagers work with a responsible adult.




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