Wednesday, June 26, 2013

Understanding How To Syndicate Content For Readership

By James Spann


Maybe you are wondering how to syndicate content. Maybe you are wondering what is content syndication. Article syndication is a process in which your works are distributed across the World Wide Web. For instance, a publisher can syndicate content, with permission, on a website. There are many ways which you use article syndication.

What is Content Syndication

Typically, an agreement takes place between an author and the publisher. In most cases, a publisher compensates the original author for rights of syndication. The publisher may agree to compensate with money, author acknowledgement, or include the author's name and website.

Striking a Deal with Article Syndication

You can make a deal for one article or many ongoing articles. Your publisher may want periodical works to keep his site fresh with new content. With the surge of Internet technologies, syndication is quite a straightforward process.

Whether they are blogs, technical content, reports, articles, or travelogues, these types of works are best used for content distribution. The best types of syndication agreements include works such as stock news, movie reviews, cultural and political pieces, books, articles, blogs, travel pieces, etc. Some websites that offer streaming media may syndicate content every time they add a new movie.

RSS Article Syndication

In the past, RSS (Really Simple Syndication) used to be difficult to use. Nowadays, RSS (Really Simple Syndication) is straightforward. RSS (Really Simple Syndication) is source that feeds articles from all over the Internet. Most feeds are fed to desktops or websites.

The benefit of article syndication is that an author has the opportunity to get his name out there on the World Wide Web. This type of publicity can result in contacts, more money, credibility, and discovery. Another benefit is that the publisher may be a well-known company that can drive huge publicity for the author.

Publishers and authors must come together to contract deals to satisfy mutually exclusive goals. Both publishers and authors want to gain readership popularity, repeat readers, and publicity. Since readers like to read websites that provide fresh content, publishers and authors work really well together.

Google has been updating their algorithms liberally. You are probably concerned with how those updates will affect your syndication. The first rule of thumb is to avoid copying and pasting articles, in part or whole. Google likes to provide penalties for websites that allow copying and pasting. The best way you can avoid the harsh penalties is to give more favor to quality than quantity, because Google has turned up the heat on what they like to show in their search engines.

Writers need to think about what they will write about and why and what value the articles will provide readers. While thinking about this, writers must determine who will find the articles valuable and where the content will be found. Authors must commit to a strict editorial calendar to gain the most benefit from syndication. Most publishers will not accept duplicate work in any form.

The methods in how to syndicate content is ever-evolving. In the past, it used to be a huge learning curve, but Internet technologies have become much more sophisticated. Keep in mind, when you are working towards, syndication, readers want to see information that is useful and provides value. Videos and images can enhance the quality of articles as well.




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