Monday, August 11, 2014

Tips For Restaurant Success

By Jansen Wilhelmsen


The opportunities for bigger income are undeniable but the task of a restaurant owner is indeed quite challenging. In an environment of fierce competition, the challenge is actually to make sure that you have a wide array of ideas on how to lure people into your restaurant.

There are two things that you should bear in mind in this business and these are the food and the service. When it comes food, it is very important that you give due attention to the cuisine that you are preparing and serving your customers. Of course, quality service could only be realized when you have the most competent staff, from the waiters, to the kitchen personnel, and even to the bartenders.

For those who have not even tried the food, the first thing that may impress or may discourage them is the exterior design. There is no way for them to judge the food if they have not even tasted it yet. This is the reason why you should give importance to the exterior design of the restaurant. In fact, you could focus on a certain sector of the clientele by simply adapting the exterior design to their specific interests. This is a proven thing in the business.

The type of food you serve also can impact the decor. For instance, a farm-to-table establishment might have a natural, comfortable ambiance that beckons to the ambiance of a French farmer's market. An Italian restaurant might feature intimate tables set with white tablecloths, candles and flowers. An all-American bar might include polished wood floors, comfortable booths and bold artwork. Continue the theme with your exterior appearance and signage for maximum impact. If you are located on a busy street, well-designed lighted signs can attract customers.

Even as the customers are enjoying their food, you could provide them with entertainment. You may have DirecTV provided to them through a business account. A commercial account with DirecTV can give customers the privilege of watching a huge number of shows from more than a hundred channels. This would be very much welcome for the guests, especially at a restaurant with more casual cuisine.

Do not limit your entertainment features to just a TV though. You must remember that it is your obligation to keep your customers entertained so that they would not hesitate to go back to your restaurant. If possible, make every night different from the previous one by having special shows. You may also consider giving out discounted prices at certain times, but not during peak days. The important thing is never to run out of ideas on how to attract customers.




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