I'm a huge Pearl Jam fan! I follow them around the country. I've seen them all over the world. Because of their dedication to the music, their dedication to us fans, and their intelligent career that spans over 20 years, I thought they would make an excellent business lesson.
For many years, fans of this band have been recording their live shows. They have done this because Pearl Jam has such an ability to create such a unique experience at those shows. But finally, in the year 2001 they released 72 of their albums! These albums were made available not only in stores, but also on their website. The result? They gave people what they desired and also made money at the same time.
The strategy lesson for us is the fact that all they did was repackage the work that they had already done! They did not have to create new content. As a business owner, you can do the same with your content. It is almost always cheaper to sell to your existing fans rather than creating new ones.
But you can really take the profits to the next level, however, when you are able to make your fans so happy, that they go out and spread the word about you to their friends. This is one of the best ways to grow a business. Getting referrals can really increase your bottom line!
You see, your following can really help you to grow your business. Do not worry about how many fans you have right now. You do not really have to have a huge number of fans. What you need are a few people who really, really love what you are offering to them.
Do you have the email addresses of the 20% of your customer base that loves what you do? If not, start getting them. If you do, what could you do or make for these customers that would be super special? Think through this strategy to grow your business now!
For many years, fans of this band have been recording their live shows. They have done this because Pearl Jam has such an ability to create such a unique experience at those shows. But finally, in the year 2001 they released 72 of their albums! These albums were made available not only in stores, but also on their website. The result? They gave people what they desired and also made money at the same time.
The strategy lesson for us is the fact that all they did was repackage the work that they had already done! They did not have to create new content. As a business owner, you can do the same with your content. It is almost always cheaper to sell to your existing fans rather than creating new ones.
But you can really take the profits to the next level, however, when you are able to make your fans so happy, that they go out and spread the word about you to their friends. This is one of the best ways to grow a business. Getting referrals can really increase your bottom line!
You see, your following can really help you to grow your business. Do not worry about how many fans you have right now. You do not really have to have a huge number of fans. What you need are a few people who really, really love what you are offering to them.
Do you have the email addresses of the 20% of your customer base that loves what you do? If not, start getting them. If you do, what could you do or make for these customers that would be super special? Think through this strategy to grow your business now!
About the Author:
About the author: Vito La Fata is a successful business entrepreneur and business coach who can teach you how to be a personal trainer. Find fitness business coaching and get more information by visiting his website.
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