Friday, May 17, 2013

The Facebook Advertising Euphoria - Is it Good or Bad for Small Businesses?

By Julia Koor


If individuals wanted to know more about a company or service, Google was always the first choice. Today, that's all changed. Custom Facebook fan pages for business advertising is the way that many fans are finding the data they require.

These pages often referred to as "Facebook landing pages," is basically a way of probing into the Facebook profile of the business. With over 750 million possible Facebook users and over 50% lively users going through Facebook every day, this form of social networking has become a powerful business tool.

Nearly any big company today such as Nike or Ralph Lauren, have Facebook landing pages. In spite of this "big business" take over, small businesses are catching the hint.

Even so, the most urgent concern for small businesses is "whether their budget can stretch for advertising on Facebook or not!" So far, statistics show that this may be a smart small business move. Stories abound about small companies that have created custom Facebook fan pages for business, showing an increase in revenue by 50%. Success stories with such large monetary returns show the effectiveness of a social medium like Facebook.

A number of small business owners have been disappointed in their Facebook undertakings. The key factor in a successful Facebook advertising campaign is to grasp the energy of the structure. When small businesses catch on to the right method for advertising their business, Facebook will be seen as an auspicious move solely because of its high media influence. When a company is crawling and not walking, it's advised not to go over the budget. Facebook takes time, and inexperienced businesses could find themselves overwhelmed. Starting off with a small amount to invest in Facebook advertising is the best way to go.

Thus, businesses can apportion a moderate budget while commencing their campaigns on various demographics and afterwards changing the campaign as they go along. Compared to other Internet advertising forums, Facebook is considered the perfect spot to advertise forums, events, blogs and websites. With the privacy settings on Facebook, visitors can select when and how they want to be exposed to advertisers, groups, or individuals. When users signal what their interest are makes it easier for businesses to filter traffic and aim at the appropriate audience.

It should be of no surprise that Facebook has more in-coming traffic than Google, another advantage that marketers can exploit. Facebook offers more convenience to small business as well with their well thought out word count mechanism.

Additionally, regular Facebook users can advertise their events or website, utilizing the social phenomena that Facebook has transformed. In the end, Facebook requires serious planning and forethought in order to get results it is well worth it if small businesses can get a jump on reaching their target audiences resulting in increased success.




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