Friday, May 17, 2013

The positive and the Negative - Is Advertising on Facebook Beneficial for Smaller Businesses?

By Julia Koor


Whatever took place in the past when searching on the Internet for information about companies or services has changed. Initially, an individual searching for data about a business or service would go directly to Google.

Facebook landing pages are a form of social media savvy that has proven to result in positive outcomes for larger businesses. With more than 800 million possible Facebook users, with an extra 50% active online on any given day, Facebook has emerged as the No.1 method for business advertisements. Many larger companies such as Coca-Cola and Starbucks all have Facebook profiles, or Facebook landing pages. However, the million-dollar question for smaller businesses is "can they afford to go all-out via advertising on Facebook!"

Nearly any big company today such as Nike or Ralph Lauren, have Facebook landing pages. In spite of this "big business" take over, small businesses are catching the hint.

Success stories like these, instil the incentive many small businesses need in order to take advantage of social media. However, some small business proprietors weren't pleased with their advertising experiences on Facebook. This may be because they didn't understand the vigour of a social networking medium.

A number of small business owners have been disappointed in their Facebook undertakings. The key factor in a successful Facebook advertising campaign is to grasp the energy of the structure. When small businesses catch on to the right method for advertising their business, Facebook will be seen as an auspicious move solely because of its high media influence. When a company is crawling and not walking, it's advised not to go over the budget. Facebook takes time, and inexperienced businesses could find themselves overwhelmed. Starting off with a small amount to invest in Facebook advertising is the best way to go.

In comparison to various online advertising forums, Facebook is perfect for publicizing events, blogs, websites, and numerous other activities that may capture the public's attention. In these cases, Facebook has features that permit the user to select who they will allow their information to be exposed to. In addition, marketers can sift through the Facebook passageway, and pinpoint their target audience. Furthermore, it has been stated that Facebook has more traffic inflow compared to Google, which is an advantage for marketers.

Subsequently, the advertisement word restrictions on other networking sites are not as "business friendly" as Facebook, thereby granting more promise of media success. Even though Facebook users are directed more towards socializing, sharing photos, and planning special events, by positioning an image with an attractive introduction sentence to their Facebook advertisement, any person can advertise their website, page or event.

Additionally, regular Facebook users can advertise their events or website, utilizing the social phenomena that Facebook has transformed. In the end, Facebook requires serious planning and forethought in order to get results it is well worth it if small businesses can get a jump on reaching their target audiences resulting in increased success.




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