Home Business Ideas From Your Inbox

I have to be honest with you. I wasn't going to share this one. It was just too good. What if I let this cat out of the bag and everybody and their grandmother started cashing in on it? What then? But then I figured, what the hell? It's not like I do a lot of work these days and spend a lot of time on this one. Sure, I intend to dabble a bit, but full time? No way in hell. I'd much rather be playing video games and Magic the Gathering. So for the rest of us working stiffs, this one's for you.

Okay, so I'm cleaning out my email inbox one day. Actually, to be perfectly honest, I was clicking on some links to get credits towards a solo ad. Long story. Anyway, I check out a lot of the links to get ideas for squeeze pages. I've actually made note of a few designs I like and plan to create something similar down the road. But that's not the point of any of this.

I get to this one page that has a video. I normally don't watch videos but for some reason, this one caught my eye. Eventually, I realized that the video was just a recording of the actual sales page itself. Everything was word for word. This is a pretty common copywriting technique that ultimately will capture both audiences; those who like to read and those who like to watch and listen. It was a nice touch.

Anyway, I watched the video and was really intrigued by the whole concept. It wasn't something I'd ever thought of doing before. Maybe you have. I don't know. But if you have, as soon as you start reading what it is (coming shortly) you'll be able to just close up this article and go about your business because you probably won't learn anything new here other than this...

You can get TONS of ideas from just going through your email. Some of them will be good and some will be bad. You'll have to weed out the good from the bad. And when I talk about ideas, I'm not just talking about business ideas. I'm talking about ideas for how to design an autoresponder message, how to setup a squeeze page, how to price products, and so on. There is a wealth of information out there that people are literally giving away for free. You just have to open your eyes and absorb it.

That's the main message I want to get through to you in this article. What comes next is just gravy. Actually, it's pretty tasty gravy if you ask me. Now I can't recommend the product itself because it appears that the company that came up with this idea doesn't respond to support emails. They have a phone number listed on their site that also appears to be out of service. So while I don't trust the company pitching the product, I do support the idea behind the product because it's ingenious.

So what is it? Glad you asked. Here's the rundown.

Essentially, what you're going to be doing is renting web page space to local companies. Now, if you've already heard this spiel, you can stop reading here. Hope you at least got something out of the main message in this article. Go through your email inbox. There are tons of ideas in it. That's how I found this one.
Back to the idea.

So you're renting web page space to a local business. Let's say you live in NJ where I happen to live. We're kind of lucky out here because this is a very densely populated area. We have businesses out the wazoo here. In fact, you can't turn around without bumping into one.

But I digress.
Take any business. I personally think this idea will work better with professionals who understand the importance of the Internet and how much people use it to find things. The best way to determine this is to do a local search and see how many local businesses already have a web presence. In my research, I have found that many professionals in my area do. So this is a good sign. The demand is there.

After you pick your business (let's say plumbers) what you want to do is narrow it down to a specific geographical location. Your best bet is to choose one of the more densely populated areas of your state. Why? Because those are the areas that are probably going to get the most searches. So in my state, that would be cities like Newark, Jersey City, Patterson and Elizabeth. It's easy to find out what your largest cities are. Just go to the Internet and do a search for "largest cities in" and then your state. Works like a charm.

Let's say I decide on Newark to go along with my choice of plumber as a profession. Now, thinking like a person who would search on the Internet, if I were looking for a plumber in the Newark area, what would I type in at Google, or whatever search engine I used?
I'd type in "Plumbers in Newark, NJ" or "Plumber in Newark, NJ" or something like that.

So, what I did was this. I pretended I was a prospect for a plumber, went to Google, and typed in "Plumber in Newark, NJ" After I did that, I looked to see if there were any URLs with plumberinnewarknj in the domain name.

Why? Think about it. Won't that be the MOST relevant domain when somebody looks up that keyword phrase?
So the next step is to go to GoDaddy or whatever domain registrar you use and see if plumberinnewarknj is available. If it is, this is what you do.

Get the domain and then create a web page for it that says "Space For Rent." Make sure you include the relevant keywords and optimize the page for those keywords with a brief article about your service for plumbers and then wait for the page to rank.

Having researched other domains that have done this, getting a high ranking appears to be quite doable. Once you get that high ranking, one of two things are going to happen.

Remember, we first looked to see if there were other listings, meaning there was a demand for this service and the suppliers realized the importance of a web presence. So what's going to happen is either one of these services will see your page, notice the high ranking and call you for your rental service, OR, if not, you'll eventually find somebody who WILL be interested through your own solicitation, either through calling them, sending them an email or going to the establishment in person.

If you rent out this space for $300 a month, all you need to do is put up 10 pages to make a monthly income of $3,000. Now, as a 9 year marketer who has made well over 6 figures, I can tell you that this is NOT a crazy figure. And it's less work than having to create product after product or support a membership site or forum. Yes, there is work involved. But after some of the things that I have done in 9 plus years, I can honestly say that this isn't nearly as much work as some of the other projects I've worked on.

Am I absolutely going to do this? I'm 99% sure that this is going to be my future business model. I live in the perfect area. I'm close to New York, where my daughter lives, so I can cover two densely populated states.
If I can't get 10 people to rent web space in this highly competitive world, then I don't deserve the title of Internet marketer/home business owner. It really doesn't get much easier than this. The key to making this work is doing the proper research beforehand. Once you've determined that you have a viable market (one where there are enough local searches and where the product or service is high end enough to justify the rental cost) you basically have a winner.

Who wouldn't want to have a page one listing for their product or service for a few hundred dollars if it can bring them in a potential extra $10,000 or more a month in income?
Now, you're probably thinking, "Why don't they just get their own web site? Why do they need your rental space?"

The answer has to do with the keywords. John Doe dentist is probably going to get a web site with the domain johndoedentist dot com. Well, nobody is searching for that domain or keyword so he won't rank high. But somebody searching for "dentist in Newark, NJ" is going to find the domain we bought at the top of the SERPs simply because of the relevance.

That's the difference. And that's why this system works so well.
But don't take my word for it. Do the research yourself. You'll find a lot of these domains (the ones that area already taken) are ranking very high. No, this isn't a new idea. Lots of people rent out web space. Why? Because it's a viable business model and it works.

Yes, you may have to send emails or make phone calls or even visit businesses in person. You're going to have to have a presentation ready and it's going to have to be a professional one. But if you run a professional business and do this properly, the sky is the limit.

I mean think of how many professions and businesses there are. I can easily see getting 100 different domains in your area and still not running out of ideas.
Anyway, it's something to think about.

In the meantime, check your email inbox. You'd be amazed at the ideas you can get for a business just from doing that.
This article was the result of one of those ideas.
To YOUR Success,
Steven Wagenheim

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