For a good business practice you will need proper communication. You may know that it is much easier to keep your old clients than it is to find new ones, and communication will help.
There are messages which customers immediately send off as spam - you need to make sure that your e-mails are always worth the read for your regulars. What do you think you should do in order to keep ongoing communication with your customers?
1. Always use information that is useful to your clients. You can use some of your own writing, or an article written by people you know give valuable advice in general.
2. Discounts and good offers are something that always grabs people's attention. Saving money is something that everyone enjoys and this is seen easily. You might suffer a bit financially when you offer a discount, but your clients will definitely appreciate that and will increase their loyalty for you.
3. Make sure you keep your customers notified of any changes and updates within your company. If you have a rich contact list then it is probably filled with people who enjoy your work. Naturally you should not send info about everything you do, just the most interesting changes and events.
4. You should keep your clients knowing about all new products to be released and about improvements on old products. Just keep in mind that there is a good reason for your clients to like you and to not drop their subscriptions when you e-mail them. They really do want to hear about things you are innovating with. If you offer a good discount or other offer for your new product, you will definitely improve your standing with your customers easily.
5. Letting people know of any special events that might be coming your way is a good idea. People would always like an opportunity to party hard, and if you give them free food and beverages, you will entice them easily. When people see you in a more frivolous environment, they will be much more inclined to think of you as a regular person and not just some CEO.
6. People enjoy giveaways and contests and you need to keep this in mind as well. People enjoy free stuff and this is why you can give them pretty much anything you choose. A good contest will have a good topic, like improving the ad campaign of your company for instance - it is up to you to make it known enough so that people decide to go for it. Proper and straightforward communication is only part of the deal - you need to help your customers like you better and show them that you are worth it. There is a great reward awaiting both parties in the end.
There are messages which customers immediately send off as spam - you need to make sure that your e-mails are always worth the read for your regulars. What do you think you should do in order to keep ongoing communication with your customers?
1. Always use information that is useful to your clients. You can use some of your own writing, or an article written by people you know give valuable advice in general.
2. Discounts and good offers are something that always grabs people's attention. Saving money is something that everyone enjoys and this is seen easily. You might suffer a bit financially when you offer a discount, but your clients will definitely appreciate that and will increase their loyalty for you.
3. Make sure you keep your customers notified of any changes and updates within your company. If you have a rich contact list then it is probably filled with people who enjoy your work. Naturally you should not send info about everything you do, just the most interesting changes and events.
4. You should keep your clients knowing about all new products to be released and about improvements on old products. Just keep in mind that there is a good reason for your clients to like you and to not drop their subscriptions when you e-mail them. They really do want to hear about things you are innovating with. If you offer a good discount or other offer for your new product, you will definitely improve your standing with your customers easily.
5. Letting people know of any special events that might be coming your way is a good idea. People would always like an opportunity to party hard, and if you give them free food and beverages, you will entice them easily. When people see you in a more frivolous environment, they will be much more inclined to think of you as a regular person and not just some CEO.
6. People enjoy giveaways and contests and you need to keep this in mind as well. People enjoy free stuff and this is why you can give them pretty much anything you choose. A good contest will have a good topic, like improving the ad campaign of your company for instance - it is up to you to make it known enough so that people decide to go for it. Proper and straightforward communication is only part of the deal - you need to help your customers like you better and show them that you are worth it. There is a great reward awaiting both parties in the end.
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