Saturday, June 8, 2013

3 Major Mistakes People Make When Starting An Online Business

By Ron Stucky


Building your own internet business isn't that difficult to do these days, especially if you have the right tools and techniques at your disposal. Of course, if you want to find success and regular profits, you need to be sure not to make some of the more common mistakes that most people are going to make when they launch their businesses. In this article we are going to talk about three of the common mistakes people make and that you should avoid.

It is incredibly important that you use ethical promotional techniques and don't let the idea of spamming enter your mind. There are internet business that start off nicely and later end up on customers' bad sides and even the search engines assign them the "spammer" label and tell people to avoid those businesses. When you look at it objectively, it's easy to see what a terrible promotional tool spamming can be. It's just like cold calling the same people who ask not to hear from you. The majority of the spammers out there fight tooth and nail to get through spam filters and getting people to read what they send, never mind buy something. Spamming is never okay, no matter if it's done with e-mail or the search engines.

Don't make the mistake of spending too much on useless nonsense that won't help your bottom line. Avoid making sacrifices in the wrong areas though, it won't save you as much as you might think when you are just beginning with an online business.

Don't make visitors hunt for your contact information. One of the major mistakes new entrepreneurs make is not making it easy for website visitors to contact them. This is a giant mistake, especially if you hope to do business with the people visiting your site. If not anything, at least provide an easy to fill out "contact us" form on your site, so that people that want to get in touch with you can at least email you using it. But it's always good to have your complete contact information listed on a separate page as that helps in gaining your visitor's trust.

Finally using email to reach your target markets is a great idea. If you use email to setup autoresponders effectively you will grow your email list. It is a fact that follow-up marketing using email will bring you more closed sales and leads. Your business, as you can see, will grow with email marketing. In summary, the mistakes that we talked about in the above article are nothing new. The fact is that business launchers make these mistakes all the time. The real difference is in avoiding these mistakes and ensuring that your launch is as smooth as possible. If you're careful, there's no reason you can avoid making all of the mistakes we've talked about.




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