Monday, February 1, 2016

Learning How To Sell A Website

By Edward Jackson


Website owners can't help but to feel joy when it is time to finally exhibit what some have been working on for countless days, months, and sometimes even years. Many questions may be unanswered when the time comes to finally sell a website, but hope rises to the occasion. Sometimes those things that seem to take forever to construct, are well worth it in the end. After all, Rome definitely was not built in a day. However, the real joy comes when the first sale is about to land.

Before even attempting to sell a site, the owner must get a figure in their mind of how much the site is worth. It may be worth whatever an individual is willing to buy it for, or, it can be worth much more. The individual needs to know what price will make them happy, paying special attention to how much it costs to manage the site, its growth potential, and the need for whatever is being offered.

Some suggest that when selling a business, one needs to look at the profit, and then multiply it by ten. Or, some say look at the revenue from last year and multiply it by two. Whatever the case may be, this is just a start.

An individual also needs to be careful about the new owners that they choose, because they should not want to give their site over to just anybody. It has to be maintained and carry the dream the original owner had intended. Plain and simple, the right owner needs to be passionate about what they have been given charge over.

The more information a seller gives to a buyer, the greater the success rate. Anyone who is serious and knows what they are doing, wants as much information as possible. Sales figures are very important, along with keywords for site popularity, where visitor traffic is coming from, and the PageRank of the site. Again, the more information that is given, the more someone is likely to buy.

Those that are serious about selling their website must become a student of various statistics packages such as Awstats or Webalizer. They are great in allowing the owner to access site traffic. Important documents such as profit and loss statements, revenues derived from advertisers, as well as money that has been paid out in order to maintain the site. Also, it may be wise to send out an email letter in order to allow others to familiarize themselves with the site and what it has to offer.

It is not a bad idea to search locally for a buyer instead of going outside the industry. Sometimes it is a lot easier when it comes to finding someone who already knows the market that they would be dealing with, and they don't necessarily have to be schooled on the marketplace. They would already see the potential and value of the site; especially in regards to new customers.

When the time to sell approaches, most likely there will be a sense of urgency by the buyer, the seller, or both. Most likely, the party is the most desperate will put the ball in the other person's court. At the end of the day, each individual must make sure that they are satisfied with the terms of the sale.




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