Wednesday, January 6, 2016

Facts About How To Sell A Website

By Anna Barnes


The number of people making money from selling websites is ever growing. This business is young but it is growing steadily. People sell websites for various personal reasons which never matter to buyers. Buyers are simply never interested in reasons. Flippa and eBay are among internet platforms that make selling and buying of websites convenient and easy. The information in this article educates one on how to sell a website.

Preparation is the first step in the selling process. One must be fully prepared and organized before they can sell. Buyers are more willing to pay if they are provided with enough information by the seller. The information needs to be appropriate and detailed and must of course be presented with confidence. Otherwise it is easy to lose a buyer or end up selling at a lower price than the site should.

There are two important pieces of information that a seller must be aware of when putting their site up for sell. These two are traffic and revenue. Traffic refers to how many people visit the site every day. The industry standard for monitoring and analyzing these statistics is Google Analytics. Google Analytics allows the seller to provide the buyer with traffic information, which is very crucial. This app can be installed on websites by the owner at any time.

It is recommendable to install Google Analytics the first time the site is launched. This will allow the application to capture information about statistics from the beginning. This way, all relevant statistical information will be available to the buyer. Changes in the level of traffic can also be tracked over a specific period of time. It is best to have at least a year of Google Analytics data.

Selling websites also depend on the amount of revenue they generate. That is the reason why it is important to record all income and costs incurred from the site. Valuing of websites happens depending on the profits they generate. By analyzing financial records for a given period of time, one can determine the value of a given website easily. Such records should be provable and accurate.

This business also takes valuation importantly. Knowing how much a site is likely to sell at is important. The selling price is usually arrived at by multiplying annual income from the site by a factor of between 1 and 3. However, the multiplication factor can be much lower or higher than the given range. There are instances where websites have sold much more or less than what they make per year.

What multiplication factor is multiplied by the annual profit varies depending on a few factors such as the stability of the business. Additional determinants are uniqueness and sustainability of the business. Listing up the website and leaving market factors decide is the best valuation method that one can apply.

There are many payment methods that one can be paid for their site. Most auction platforms require the buyer to transfer money before the seller can transfer the properties of the site. Money wired also takes a few days to clear up into the account of the seller.




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