If you run a landscaping company or lawn care business, most likely you are looking for ways to attract more customers. Although advertising may seem simple, the bottom line is that we don't want to invest a lot of time or cash marketing a business, because we have a business to run.
At the same time, we also do not want to select a very inexpensive advertising method that will get us no results and be a full waste of money. Due to these reasons, marketing becomes more complicated, and we need to put more thought into the methods we utilize to promote our business.
Many of us recognize the landscaping company business cards we find in our mail box or front door. Another usual advertising method is an inexpensive leaflet that is inside a plastic bag with a bunch of pebbles.
The problem with these tactics is that they look cheap and they don't offer adequate information for the prospect to take action. The business cards and rolled up leaflets normally end up in the trash can.
These methods normally do not create lots ofsales, the benefit they provide is that they are inexpensive and simple to hand out. Let's take those advantages and see if we are able to get sales with them.
To start with, leaflets can work. The trick is making them appealing and professional-looking so that people in fact look at them instead of throwing them in the trash bin. Homeowners have plenty of other mail and solicitations to sort through, so make your advertising piece worth their time.
For example, this can be utilizing 4-color printing rather than black and white. Use color pictures, heavier paper and possibly even an image of yourself. Pictures are worth a thousand words.
Secondly, leaflets also have to consist of an offer that the reader can not refuse. By doing this, they are more likely to take action. Some methods to do this are including a discount coupon that they can use or a limited time offer.
Individualizing your offer could make a world of difference. Yes, you could quickly disperse your flyers to every home in the community, however, let's take this a step further.
What if you put in the time to address typical yard problems in a certain area or street or even a specific home that you observe? You could possibly compose a brief handwritten note or include it in the leaflet attending to exactly how you can help the resident quickly, easily or economically resolve this trouble. Consider exactly how that would get an individual's attention instead of the photocopied common flyer they see day in and day out. By using these ideas, you could significantly improve the clients you bring in to your business without having to pay for pricey advertisements that may or may not be seen by the right people.
What is also nice about service companies like landscaping and yard care is that once you have several clients, you are able to start getting recommendations from them. This, of course, ends up being free advertising for you!
At the same time, we also do not want to select a very inexpensive advertising method that will get us no results and be a full waste of money. Due to these reasons, marketing becomes more complicated, and we need to put more thought into the methods we utilize to promote our business.
Many of us recognize the landscaping company business cards we find in our mail box or front door. Another usual advertising method is an inexpensive leaflet that is inside a plastic bag with a bunch of pebbles.
The problem with these tactics is that they look cheap and they don't offer adequate information for the prospect to take action. The business cards and rolled up leaflets normally end up in the trash can.
These methods normally do not create lots ofsales, the benefit they provide is that they are inexpensive and simple to hand out. Let's take those advantages and see if we are able to get sales with them.
To start with, leaflets can work. The trick is making them appealing and professional-looking so that people in fact look at them instead of throwing them in the trash bin. Homeowners have plenty of other mail and solicitations to sort through, so make your advertising piece worth their time.
For example, this can be utilizing 4-color printing rather than black and white. Use color pictures, heavier paper and possibly even an image of yourself. Pictures are worth a thousand words.
Secondly, leaflets also have to consist of an offer that the reader can not refuse. By doing this, they are more likely to take action. Some methods to do this are including a discount coupon that they can use or a limited time offer.
Individualizing your offer could make a world of difference. Yes, you could quickly disperse your flyers to every home in the community, however, let's take this a step further.
What if you put in the time to address typical yard problems in a certain area or street or even a specific home that you observe? You could possibly compose a brief handwritten note or include it in the leaflet attending to exactly how you can help the resident quickly, easily or economically resolve this trouble. Consider exactly how that would get an individual's attention instead of the photocopied common flyer they see day in and day out. By using these ideas, you could significantly improve the clients you bring in to your business without having to pay for pricey advertisements that may or may not be seen by the right people.
What is also nice about service companies like landscaping and yard care is that once you have several clients, you are able to start getting recommendations from them. This, of course, ends up being free advertising for you!
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