What is article marketing? To know is to understand the importance of writing articles and to understand how the internet works. The internet is based on words, i.e. content. The organizer of all of this content is the search engines. So, it is the writing of valuable content for multipurpose of offering advise, driving traffic, and making money. If the article is ranking, the person who wrote it didn't do it because he was bored that day.
Search engines like Google, Yahoo!, Bing, Yandex, Dogpile, Excite, Webcrawler, MSN, and others all search content by words. You can get specific search engines to search specific topics: Food/Recipes - Yummly and RecipeBridge; Jobs - Monster.com, Hotjobs.com, CareerBuilder.com, Craigslist; Medical - WebMD, Bing Health, Healthline; Multimedia - YouTube, Pixsta, Bing Videos, Yahoo Video, Podscope. You get the point. Writing articles for specific reasons can be indexed and ranked with relative engines.
Knowing that, you can say that the internet runs on search. Think about how you look for things online. You search. Search engines have spiderbots that crawl over the words that make up the content of each site, trying to find the most relevant information that is directly related to the words typed in the search bar. Writing articles consistently will give spiders content to rank, due to relevancy and recency. Keep in mind, search engines can not actually read or translate what you mean; they word match. So being specific helps your results to more accurate.
So how is Article Marketing - writing articles - a method of internet marketing? Well, first off, it is strictly content. Content is king and search engines love it because new fresh articles are added everyday to authority sites such as ezine publishers, which gives the spiders new material to crawl, and it contains links for spiders to crawl for more relative content. Spiders cannot read pictures, videos, or flash content. They can, however, read the captions, descriptions, metatags, related keywords, titles, comments, dates, etc. associated to those pics and vids.
Here is something to think about. Remember the movie, I Robot, with Will Smith? The website for that movie had zero words on the site, it was all flash and video, and any words that were included were in the videos, which the search engine spiders could not read. But this main site ranked at the top of all the search engines, having no content. Why? Because all of the other sites out there placing content about I Robot, like articles, reviews, thoughts, comments, ratings, and discussions, all pointed back to the I Robot website, ranking it at the top. This is link reputation at its finest.
This is how articles can help your site rank. Write articles everyday to keep fresh new content flowing, and link them to your site, where there, is also fresh new content as well. Obviously, if your website or blog, is about roses, and you write an article about dog treats, the spiders will fulfill the search request to your article on dog treats, but stop there when they realize that nowhere on your blog mentions dogs or treats. Because the spiders stopped crawling, your article will not hold much weight and end up way down the ranking order. This also will pull your website down too, due to the unrelated link. So be careful how you place and relate content to your website.
Write an article a day, two if you have the time, or you can outsource it. You must be consistent though. Over time, your articles published with high ranking authority sites will begin to generate traffic and even produce leads and sales if your links are pointing in the right directions. Articles, once published, are there forever and each has a link or two in your signature section of each article that points back to your website where you can convert traffic into leads and sales, or a link that points straight to a capture page or sales page. Your articles will be searched and found by people who want your content, like what you said, and follow you to your blog or purchase from you. It's like coming across a magazine that is months old, reading an article, liking it so much that you went to the recommended website, and bought something related to the article.
Example: An article in a 2 year old magazine, sitting in the waiting room while you wait, catches your attention on how the Sun affects our vision. You learn that UV rays can filter through clouds and still do permanent damage to your retinas, and how wearing the proper sunglasses can reduce this harmful exposure. At the end of the article, you realize that your dollar store sunglasses are not protecting you, and you tear out the article so that you can go to the recommended sunglass retailer's website and choose from their huge selection of glasses, and purchase a pair (or two).
This is not the quick fix for sales or traffic, but it is a crucial foundation for building a long lasting source of leads that convert. This should be a part of every marketer's marketing tactics. And the nice thing about this, it is free.
Did you read this article to learn more about Article Marketing, or to learn how to generate more leads that convert to sale or signups?
Search engines like Google, Yahoo!, Bing, Yandex, Dogpile, Excite, Webcrawler, MSN, and others all search content by words. You can get specific search engines to search specific topics: Food/Recipes - Yummly and RecipeBridge; Jobs - Monster.com, Hotjobs.com, CareerBuilder.com, Craigslist; Medical - WebMD, Bing Health, Healthline; Multimedia - YouTube, Pixsta, Bing Videos, Yahoo Video, Podscope. You get the point. Writing articles for specific reasons can be indexed and ranked with relative engines.
Knowing that, you can say that the internet runs on search. Think about how you look for things online. You search. Search engines have spiderbots that crawl over the words that make up the content of each site, trying to find the most relevant information that is directly related to the words typed in the search bar. Writing articles consistently will give spiders content to rank, due to relevancy and recency. Keep in mind, search engines can not actually read or translate what you mean; they word match. So being specific helps your results to more accurate.
So how is Article Marketing - writing articles - a method of internet marketing? Well, first off, it is strictly content. Content is king and search engines love it because new fresh articles are added everyday to authority sites such as ezine publishers, which gives the spiders new material to crawl, and it contains links for spiders to crawl for more relative content. Spiders cannot read pictures, videos, or flash content. They can, however, read the captions, descriptions, metatags, related keywords, titles, comments, dates, etc. associated to those pics and vids.
Here is something to think about. Remember the movie, I Robot, with Will Smith? The website for that movie had zero words on the site, it was all flash and video, and any words that were included were in the videos, which the search engine spiders could not read. But this main site ranked at the top of all the search engines, having no content. Why? Because all of the other sites out there placing content about I Robot, like articles, reviews, thoughts, comments, ratings, and discussions, all pointed back to the I Robot website, ranking it at the top. This is link reputation at its finest.
This is how articles can help your site rank. Write articles everyday to keep fresh new content flowing, and link them to your site, where there, is also fresh new content as well. Obviously, if your website or blog, is about roses, and you write an article about dog treats, the spiders will fulfill the search request to your article on dog treats, but stop there when they realize that nowhere on your blog mentions dogs or treats. Because the spiders stopped crawling, your article will not hold much weight and end up way down the ranking order. This also will pull your website down too, due to the unrelated link. So be careful how you place and relate content to your website.
Write an article a day, two if you have the time, or you can outsource it. You must be consistent though. Over time, your articles published with high ranking authority sites will begin to generate traffic and even produce leads and sales if your links are pointing in the right directions. Articles, once published, are there forever and each has a link or two in your signature section of each article that points back to your website where you can convert traffic into leads and sales, or a link that points straight to a capture page or sales page. Your articles will be searched and found by people who want your content, like what you said, and follow you to your blog or purchase from you. It's like coming across a magazine that is months old, reading an article, liking it so much that you went to the recommended website, and bought something related to the article.
Example: An article in a 2 year old magazine, sitting in the waiting room while you wait, catches your attention on how the Sun affects our vision. You learn that UV rays can filter through clouds and still do permanent damage to your retinas, and how wearing the proper sunglasses can reduce this harmful exposure. At the end of the article, you realize that your dollar store sunglasses are not protecting you, and you tear out the article so that you can go to the recommended sunglass retailer's website and choose from their huge selection of glasses, and purchase a pair (or two).
This is not the quick fix for sales or traffic, but it is a crucial foundation for building a long lasting source of leads that convert. This should be a part of every marketer's marketing tactics. And the nice thing about this, it is free.
Did you read this article to learn more about Article Marketing, or to learn how to generate more leads that convert to sale or signups?
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