You always hear that you need to focus on the benefits instead of the features when marketing your network marketing business. Why is this?
Well, this is important because you need to paint a picture for your prospect. We visualize in pictures and if they can see in their own mind what they desire to achieve and how your business can help them get there, that can be powerful in assisting you to guide them toward a yes to your offer, if they have determined this is the right thing for them.
Features are facts, such as the compensation plan, how long your company has been around, who are the leaders in the company, etc. These are things that are important to know, but do not elicit the pictures in your prospect's mind that may compel them to move forward with you and your company. The pictures of their dream life and what that would mean for them. We make decisions based on emotions.
Some benefits are the limitless income potential. There really is no ceiling on what you can earn. You decide how much time and attention to give to your business. You are helping others to success as you achieve your own success - which makes for a fulfilling role as a leader, instead of the competitive nature of corporate America. You do not have to work with people you do not like. You can select your team members. There are enormous tax benefits to having your own home based business. You can take deductions for many things that you cannot as an employee. Check with your Accountant about this.
Travel is part of the picture, usually to exotic destinations. The price tag to start a network marketing business is very reasonable when compared to traditional business. And the training and support that is provided is high in quality and quantity, to help you to achieve massive success in your network marketing business. Working with others that have a vested interest in your success and will go the extra mile for you is rare in the work world today. Stress benefits, not features. Your results will show you this is the right way to go.
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