The whole purpose of practicing good Search Engine Optimization (SEO) strategies is to get more traffic. And let's take it one step further, you not only want to get them, you also want to keep them. A lack of traffic has always been a problem area for most internet marketers, new or experienced. Let's put it into perspective, no traffic, no money, equals a waste of your time. So, one has to be on the constant look out, for new ways of building traffic. Traffic is to an internet marketer as patients are to a doctor. One of the best ways to build more traffic is to use the sources you already have.
Search Engine Optimization is much more than employing on-site and offsite strategies like building back-links, making full use of the social media or having a great internal link structure, to get traffic. Sure it's all of that but it involves so much more. SEO involves any activity that you engage in to use the search engines to deliver more traffic to your pages.
Another way to build traffic is to give the searcher exactly what they're looking for and that's just being plain sensible.
Let's say you're already getting some traffic from a particular keyword that you rank for in the search engines. You can further check to see which page on the site is sending you the most traffic. What you want to do now is to take a closer look at what search terms searchers are using to find your site. You may be very surprise to learn that you can find a lot of other keywords that they are using to find your page, which are similar or closely related to your original keyword. You may notice however that those keywords have a smaller number of searches. Don't despair because that's a good thing. Say for example you find 8 other keywords that searchers are using, they could very well add up to give you more traffic than the amount you're getting from the one original keyword.
Even if they don't add up to be more, not a problem because you still win either way. How? You can use now use those related search terms to build a new page targeting the original keyword. That could mean getting twice the amount of traffic.
So, you need to start monitoring your traffic statistics. Look for those related and closely related search terms with the low number of searches and make use of them. Don't try to re invent the wheel with your SEO strategies. With careful observation and some thinking outside the box by using what you already have, you can increase your traffic just like that by giving your users what they are searching for.
Elom Torres invites you to check out http://www.seo-ninja.net/ - where you'll get more solutions to your SEO problems, delivered in an easy step-by-step action guide.
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