With the number of internet users growing day by day, 2013 will sure pose to be a challenging year for search marketers. They will have to constantly re-invent their marketing techniques to be one step ahead of their competition, while simultaneously trying to aim for the highest user engagement.
The sheer amount of information that is continuously channeled to and from the internet will simply continue growing to infinite limits. Consumers will become smarter and more aware of the number of options that they have, and the amount of control that they can actually exercise over those options. Simultaneously, Facebook is going to experiment with its search options, while Google is going to put into play its ever changing algorithms, and Yahoo! is going to look for a deeper marker penetration.
Search marketers will thus have a lot more to take into consideration.
1. The growing influence of mobile devices
It's no secret that more and more people are becoming technologically savvy. Everybody wants everything at their fingertips, and if they can't have it, then in all probability they don't have the patience to want it any longer.
2013 will see a higher penetration of mobiles in consumer making decisions, which will simply keep on expanding with each progressing day. Be it direct, search or email traffic, everything will be routed via a mobile device, a number that was almost zero two years ago.
2. User Experience will be reinvented via Mobile Devices
Small mobile screens translate into mobile specific technologies and mobile screen optimization. The number of mobile websites will increase dramatically this year, and user engagement will be done to drive interactive and better responsive user experiences. Search marketers will inevitably have to address these issues, so the sooner they realize it, the better.
3. Customer Orientation will be given more Importance than Page Orientation
'Customer is king' and 2013 is going to emphasize heavily on that. Business enterprises will have to analyze and understand the varying needs of their customers so that they can give them exactly what they want. Applications that incorporate data from all digital sources will become a strategic necessity.
4. Data Available Publicly will Continue to Grow
This means that enterprises invested heavily through the internet will have to face the constant challenge of investing in more man power, technology etc to be able to act according to the slew of continuous information made available to them. Mary Meeker, an American venture capitalist and former Wall Street securities analyst, says that search marketers should expect the amount of data on the Internet to be doubled by 2014. Whew!
5. Search Engines will remain the uncrowned Kings
Social media is a hugely hyped platform. It's witnessing its peak now, and the time is not far when its popularity is going to dwindle. Social media networks are best for providing information and broadening your horizons.
Actual sales would still continue to happen via search engines and Amazon.
Arman Arora professional content writer working for YNG Media, leading Digital Marketing Agency in Delhi specializes in Pay Per Click Management, Social Media Optimization and search engine optimization services.
Article Source: http://EzineArticles.com/?expert=Armaan_Arora
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